The American Hangover
As turmoil stalks America’s financial markets and protests fill its streets, Americans’ lifestyle choices are evolving in a telling way: once seen by the rest of the world as an exuberant teenager – the globe’s extrovert, exporter of rock ’n’ roll and flashy Hollywood movies – Americans are now becoming decidedly withdrawn, or at least inward-looking. Trends in leisure activities reflect that change: frugality and making do are in; gaudy consumerism is out.
This change is due to the fragile economy, of course, but I believe that it is also psychological. After two wars and a half-dozen undeclared conflicts in the past decade, America has entered a period of unprecedented cultural hibernation.
Gardening, scrapbooking, knitting, and cooking have all become newly, shabbily chic. In the urban neighborhoods to which the young and hip are moving, city garden plots and heirloom tomatoes grown in window boxes have replaced Lexuses and Priuses.
"Follow Project Syndicate on Facebook or Twitter. For more from Naomi Wolf, click here."
Other young hipsters have moved farther out into the country in search of an idyllic new narrative fantasy. The young couple – he with a beard and she in a sundress and rubber boots – are homesteading in the Hudson River Valley with a flock of chickens, or in New Mexico in an ecofriendly straw-bale house. They have replaced the young couple of five years ago – he with the hedge fund, she with interior decorators – in a McMansion in Westchester County.
The food sections of urban newspapers that, five years ago, would have covered the latest fusion cuisine, now run dreamy profiles of the guy with the Ivy League degree who has stepped off the grid, and done fine for himself by starting a line of homemade pickles. Farmers’ markets, wood stoves, solar panels, and Agway farm-supply stores are the new focus of aspirational dreams for people who not long ago were high on boundless credit, consuming luxury brands scaled down for the middle class, and fantasizing about the kind of life on display in glossy magazines.
Even Hollywood story lines now echo this desire to escape to a “simpler life,” with its aversion to excessive wealth and indulgence. In the soon-to-be-released “We Bought a Zoo,” a single father heals his family by moving to the country and homesteading with a menagerie of wild animals – shabby house and spectacular natural vistas guaranteeing a redemptive setting for domestic life.
Other films cast excess as nauseating. The blockbuster “The Hangover Part II” depicts three young male friends engaged in a night of carousing in Thailand, in which they are free to satisfy every appetite – from transsexual sex workers to drugs and chaos of all kinds. At the end, however, the lead character indulges his longing for marriage, family, and the quiet life of a dentist. In a parallel plot aimed at women, the movie “Bridesmaids” features a bride-to-be who is about to get “everything” – in the guise of a dull but extremely affluent groom – but flees the excess around her and escapes to her humble apartment.
After bank bailouts, Bernard Madoff-type financial scandals, and a housing bubble that left Americans high and dry, it is as if the collective unconscious is recasting life on yachts and perfectly manicured golf courses as distasteful, and thrifty, often rural simplicity as a virtuously cleansing relief. Not surprisingly, the last time American culture had such a reversal of iconography was during the Great Depression, when films like “The Grapes of Wrath” cast down-to-earth simplicity – versus the corruption of wealthy elites – as a shining virtue. (“Whenever there’s a cop beating up a guy, I’ll be there….wherever people are eatin’ the stuff they raise and livin’ in the houses they build, I’ll be there, too,” as Tom Joad said).
Ronald Reagan asserted in 1980 that it was “morning in America,” but in America now, it is the morning after. This drive toward an off-the-grid, eat-what-you-raise, bike-there-on-your-own, solar-powered collective fantasy is inevitable: Americans were pumped full of hope that more consumption would make them happier, and instead were left with a pile of debt. They were asked to admire the top of the income pyramid, only to find that they were looking at a pyramid scheme.
It is no wonder therefore, that a kind of survivalist chic has become the updated version of the radical, communal chic of the 1960’s. Americans have lost their faith in those who, in the boom times, purred, “Trust us.” The new American dream – a flock of chickens and a jar of pickles – represents the insight that the only people whom Americans can trust in a crisis are themselves.
CONNECT














16 comments on "The American Hangover"
December 08, 2011 8:46pm
You are speaking the truth and as much as I don't like to admit it....no attempt at isolation, living of off the grid, etc. (my favorite thing to do) will offer any more satisfaction or necessarily success. None among us can just quit and go home, so to speak. We're interconnected to the point that the last 100 years of travel and exchange intended and unintended, has actually changed the crops and range lands that can survive in various regions. Growing seasons are already shorter and certain animals no longer thrive in the places we're used to raising them. There will be fewer and fewer crops to plant that will even grow in the terrains they used to grow in. An off the grid fan won't have the choices they have now. Life IS becoming extremely simple. Genetic seeds are everywhere and they pollinate non-GMO crops all the time and family farmers or any other farmers, can't stop the winds from blowing seeds around or birds from carrying them. Agronomists recognize that the only true way to escape GMO crops is to live at a high elevation...great if you're growing Quinoa but you can't grow wheat or soy up there! It is truly a fundamental change that is taking place and even the cleverest and most isolated among us will have to reach out to others to live a modest life. Being free will mean the ability to create a paradigm of cooperation at grass roots level, one on one and begin investigating truths that we've neglected for too long. There's no way we could have stopped humans from traversing the earth, multiplying, scheming and dreaming. It's our natural tendency. We're experiencing the pressure of nature's forces calling us to evolve or become extinct.
December 07, 2011 6:56am
I do hope that this trend continues. Material goods will never satisfy the soul. We Americans in particular, have tried to satisfy our desire for happiness with all that is outside ourselves. We have no choice but to retreat and take a good, hard look in the mirror and go beyond what we see in front of us. True happiness can not be found outside ourselves. Happiness comes from satisfying our desires. What are they? As humans we all desire belonging, relationships with other human beings. Life is not about chasing money, and living like a gerbil on the wheel. I too am one who seeks a simpler life. Many people have realized that the current economic system serves to enslave rather than free us. We may have more so called freedoms than people in other countries, but being free is more than being able to buy what we want, drive where we want, and say what we want. Being free means being able to offer our gift to the world, whether it be song, dance, cleaning, building, and knowing that our basic needs will be met no matter what. Being free means taking responsibility for fellow human beings. Nobody can survive independently. We are interdependent and connected, and this economic crisis has forced us to recognize that. It may be a bit uncomfortable for some since we have been taught from the start that individual achievement is what is rewarded. It is time to work together. Our collective energies and ideas are what will drive us to create a better world. We will be rewarded but it will have nothing to do with money and everything to do with satisfying the soul.
December 08, 2011 8:48pm
Betsy, you are speaking the truth and as much as I don't like to admit it....no attempt at isolation, living of off the grid, etc. (my favorite thing to do) will offer any more satisfaction or necessarily success. None among us can just quit and go home, so to speak. We're interconnected to the point that the last 100 years of travel and exchange intended and unintended, has actually changed the crops and range lands that can survive in various regions. Growing seasons are already shorter and certain animals no longer thrive in the places we're used to raising them. There will be fewer and fewer crops to plant that will even grow in the terrains they used to grow in. An off the grid fan won't have the choices they have now. Life IS becoming extremely simple. Genetic seeds are everywhere and they pollinate non-GMO crops all the time and family farmers or any other farmers, can't stop the winds from blowing seeds around or birds from carrying them. Agronomists recognize that the only true way to escape GMO crops is to live at a high elevation...great if you're growing Quinoa but you can't grow wheat or soy up there! It is truly a fundamental change that is taking place and even the cleverest and most isolated among us will have to reach out to others to live a modest life. Being free will mean the ability to create a paradigm of cooperation at grass roots level, one on one and begin investigating truths that we've neglected for too long. There's no way we could have stopped humans from traversing the earth, multiplying, scheming and dreaming. It's our natural tendency. We're experiencing the pressure of nature's forces calling us to evolve or become extinct.
December 07, 2011 10:07am
betsydoula, what a wonderful -- beautiful comment!
This is far more than just the old cliche of turning a sow's ear into a silk purse -- its a miracle of seeing that something assumed to be merely a sow ear was, in fact, always something much more precious than a silk purse.
To add perhaps something else along these lines, could we see the shift of the world into ever more entwined virtual social coupling and deep interests -- even amusements -- that can be shared and pursued into depths unimagined before. Even the very rules of reality here become according to the agreed on group conventions set by Humanity. Will we not find a far greater comfort here than could possibly be provided by continued ravenous consumption of our actual physical environment into personal and global bankruptsy?
Indeed, our new seeming drop may prove ultimately the greatest uplifting in history.
December 06, 2011 3:24pm
My dream is to live off the grid, grow and raise all my food. The hell with Corporate America. We even have come up with an invention that a car could run 100 miles to a gallon with gasoline but would never market it because I would be murdered. Which already has occurred. The technologies is there but greed will always get in the way. The billion dollar oil companies will never allow it. I am tired of working hard and all my money going to bills. Everyone has their hand in my pocket. I could never to afford to retire So having a farm to be more self sufficient is the way to go. I also eat only organic fruit/veggies and meat. No factory farms for me. My health is better and Big pharma can keep their pills. I am tired of Corporations poisoning and ruining our land, water and air. If we can't take back our government then lets shut them out and not buy GMOs food, factory farmed food, processed food, stuff we really don't need but make them rich. We do need to use solar, wind and other technologies that are good for the environment.
December 04, 2011 10:20pm
Here's a question...
Which of these will provide you with one of the most precious things that no amount of money can buy... namely, peace of mind... A flock of chickens and a jar of pickles or a pile of un-payable debt which came from a pyramid scheme?
In the desire for simplicity, there's also the longing for peace of mind, which has been absent from the American consciousness for the past three decades, as well as learning what the responsibilities which come with being human are.
As we move deeper into The Great Depression II, we may finally discover what it means to "be" human, to understand the responsibilities which come with being human, and to carry out those responsibilities with faithfulness, love, courage and joy.
If we do these things, the current reality that many fear and loathe (including the insane hurtle towards the ignition point of thermonuclear war) can be changed, and the existence of Man might actually mean something positive for the universe.
December 04, 2011 10:20pm
Here's a question...
Which of these will provide you with one of the most precious things that no amount of money can buy... namely, peace of mind... A flock of chickens and a jar of pickles or a pile of un-payable debt which came from a pyramid scheme?
In the desire for simplicity, there's also the longing for peace of mind, which has been absent from the American consciousness for the past three decades, as well as learning what the responsibilities which come with being human are.
As we move deeper into The Great Depression II, we may finally discover what it means to "be" human, to understand the responsibilities which come with being human, and to carry out those responsibilities with faithfulness, love, courage and joy.
If we do these things, the current reality that many fear and loathe (including the insane hurtle towards the ignition point of thermonuclear war) can be changed, and the existence of Man might actually mean something positive for the universe.
December 04, 2011 8:14pm
I like that
December 04, 2011 7:45pm
America needed a slowdown to get some perspective on what has been done in our name in the last couple decades around the world. Local everything will lead the way back to trusting only ourselves. I started after Y2K and never looked back. Could not be happier now!
December 04, 2011 7:44pm
America needed a slowdown to get some perspective on what has been done in our name in the last couple decades around the world. Local everything will lead the way back to trusting only ourselves. I started after Y2K and never looked back. Could not be happier now!
December 04, 2011 7:26pm
Given that the materialism that has passed for the "American Dream" for so many years has proven to be both economically and evironmentally unsustainable, I hope that Naiomi Wolf's depiction of a change in the American psyche is indeed accurate.
December 04, 2011 5:18pm
One thing the Depression II (forget calling it a recession) has done for us is really get into entertaining at home. We get together with our other underemployed friends, cook dinner, talk, maybe watch a movie. I love it!
December 04, 2011 3:58pm
But the great entrepreneurial strength of the U.S. hasn't been tapped into: We need a Manhattan project to come up with a new energy technology. Hand every smart kid coming into to engineering schools at places like Columbia, Michigan etc. where a large number of kids from abroad come into study, give them a green card with their graduation diplomas and a mandate they have to stay in this country and help figure out the new energy technology.
December 04, 2011 3:49pm
Tryder and All,
Instead of just looking at the individual lawmakers I believe we have to look at the system. Our political system has been hijacked by lobbyists and special interests. Our lawmakers are the puppets of these campaign financing big-wigs. The special interests are all making sure they are getting their generous share of American wealth.
The problems seems to be with all the special interests grabbing their percentage of GNP, there is nothing left. Our national prosperity is owned by the special interests. So the 99% of us who are going along for the ride....are opting out. We are opting into more simplicity where we have some control. The trend is now just beginning, it will grow into a whole new way of life! Keep your eyes open, it's going to be a very interesting evolution!
December 04, 2011 3:11pm
Love Naomi Wolf's optimism for these coming lifestyle changes.
I only note, however, that her reporting comes as mostly anecdote, colored with a couple movie synopses that also nicely fit.
We're yet missing one huge area of reporting, and that's the bit coming from our dear corporate academe, where more students study biz ed than anything else -- by far above everything else, and across the entire country.
Biz ed has no morality in itself other than serving the powerful, whose interests in turn revolve only around money. To make profit, they can gaude all marketing in whatever latest fashions may help them keep any & all of their consumerism demos buying. So do we see any change in the desire of hundreds of thousands of college kids yet to keep enrolling in this machinery? And remember, these young are not only enrolling to serve Mammon, they are also almost all going tens of thousands of dollars each in student loan debt, also in helpless fealty to all the most immoral of high finance.
I like anecdotes as much as the next guy. I fear and loathe the current reality.
December 04, 2011 10:54am
Funny how that works, eh? A generation of propaganda aimed at "rugged individualism" self satisfaction, greed is all right, etc. ad nauseum, and all of a sudden the moralists were right all along. Now truth and consequences is the way to go. I cannot help thinking though, that the voters, those who voted, and, especially those who didn't, have to take some responsibility for repeatedly electing bad lawmakers, propaganda or no.