BP’s Olympic Ads Try to Erase Their Past
BP may not be top-notch at preventing huge, toxic oil spills. They are however, certainly PR-savvy. London 2012 organizers announced that BP would be a main sponsor of the event. They will specifically be a "Sustainability Partner" helping to create the "greenest Games ever." Of all the main Olympic sponsors, BP went into the games dead last in brand perception ratings. It was the only company with a rating in the negative numbers, according to the survey from YouGov BrandIndex. Now.