Jeffrey D. Sachs
Published: Monday 29 August 2011
“Economic development that alleviates poverty is a vital step in boosting happiness.”

The Economics of Happiness

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We live in a time of high anxiety. Despite the world’s unprecedented total wealth, there is vast insecurity, unrest, and dissatisfaction. In the United States, a large majority of Americans believe that the country is “on the wrong track.” Pessimism has soared. The same is true in many other places.

Against this backdrop, the time has come to reconsider the basic sources of happiness in our economic life. The relentless pursuit of higher income is leading to unprecedented inequality and anxiety, rather than to greater happiness and life satisfaction. Economic progress is important and can greatly improve the quality of life, but only if it is pursued in line with other goals.

In this respect, the Himalayan Kingdom of Bhutan has been leading the way. Forty years ago, Bhutan’s fourth king, young and newly installed, made a remarkable choice: Bhutan should pursue “gross national happiness” rather than gross national product. Since then, the country has been experimenting with an alternative, holistic approach to development that emphasizes not only economic growth, but also culture, mental health, compassion, and community.

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Dozens of experts recently gathered in Bhutan’s capital, Thimphu, to take stock of the country’s record. I was co-host with Bhutan’s prime minister, Jigme Thinley, a leader in sustainable development and a great champion of the concept of “GNH.” We assembled in the wake of a declaration in July by the United Nations General Assembly calling on countries to examine how national policies can promote happiness in their societies.

All who gathered in Thimphu agreed on the importance of pursuing happiness rather than pursuing national income. The question we examined is how to achieve happiness in a world that is characterized by rapid urbanization, mass media, global capitalism, and environmental degradation. How can our economic life be re-ordered to recreate a sense of community, trust, and environmental sustainability?

Here are some of the initial conclusions. First, we should not denigrate the value of economic progress. When people are hungry, deprived of basic needs such as clean water, health care, and education, and without meaningful employment, they suffer. Economic development that alleviates poverty is a vital step in boosting happiness.

Second, relentless pursuit of GNP to the exclusion of other goals is also no path to happiness. In the US, GNP has risen sharply in the past 40 years, but happiness has not. Instead, single-minded pursuit of GNP has led to great inequalities of wealth and power, fueled the growth of a vast underclass, trapped millions of children in poverty, and caused serious environmental degradation.

Third, happiness is achieved through a balanced approach to life by both individuals and societies. As individuals, we are unhappy if we are denied our basic material needs, but we are also unhappy if the pursuit of higher incomes replaces our focus on family, friends, community, compassion, and maintaining internal balance. As a society, it is one thing to organize economic policies to keep living standards on the rise, but quite another to subordinate all of society’s values to the pursuit of profit.

Yet politics in the US has increasingly allowed corporate profits to dominate all other aspirations: fairness, justice, trust, physical and mental health, and environmental sustainability. Corporate campaign contributions increasingly undermine the democratic process, with the blessing of the US Supreme Court.

Fourth, global capitalism presents many direct threats to happiness. It is destroying the natural environment through climate change and other kinds of pollution, while a relentless stream of oil-industry propaganda keeps many people ignorant of this. It is weakening social trust and mental stability, with the prevalence of clinical depression apparently on the rise. The mass media have become outlets for corporate “messaging,” much of it overtly anti-scientific, and Americans suffer from an increasing range of consumer addictions.

Consider how the fast-food industry uses oils, fats, sugar, and other addictive ingredients to create unhealthy dependency on foods that contribute to obesity. One-third of all Americans are now obese. The rest of the world will eventually follow unless countries restrict dangerous corporate practices, including advertising unhealthy and addictive foods to young children.

The problem is not just foods. Mass advertising is contributing to many other consumer addictions that imply large public-health costs, including excessive TV watching, gambling, drug use, cigarette smoking, and alcoholism.

Fifth, to promote happiness, we must identify the many factors other than GNP that can raise or lower society’s well-being. Most countries invest to measure GNP, but spend little to identify the sources of poor health (like fast foods and excessive TV watching), declining social trust, and environmental degradation. Once we understand these factors, we can act.

The mad pursuit of corporate profits is threatening us all. To be sure, we should support economic growth and development, but only in a broader context: one that promotes environmental sustainability and the values of compassion and honesty that are required for social trust. The search for happiness should not be confined to the beautiful mountain kingdom of Bhutan.



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7 comments on "The Economics of Happiness"

John Page

August 30, 2011 4:01pm

Mr. Sachs does well to point the finger at corporate capitalism, but provides little in the way of alternatives. Corporatization equals globalization, which itself is founded on the near-religion of ever-increasing global trade. The antidote? Economic localization. Not as an absolute or dogma, but as a central guiding principle of economic development. Sounds impractical? Well, it's already happening. Watch the newly-released documentary, 'The Economics of Happiness', and get a flavor of the future. In an era of climate change and peak oil, economic globalization is simply unsustainable; we will have no option but to move in another direction. The good news is that as we decrease the scale of economic activity, we actually increase not only our own well-being but the health of the planet.

John Skuja

August 30, 2011 4:15pm

Ooops, listed the post twice!

John Skuja

August 30, 2011 4:13pm

John, that was exactly what I was talking about in my post today. The film is available from the producers for local showings, they even supply a press kit. It costs $100 plus a percentage of the gate to show the film locally. This is their only means to recoup the costs of making the movie. Anyone interested in doing that contact: http://www.theeconomicsofhappiness.org/

John Skuja

August 30, 2011 1:29pm

When I read the title of this piece, I thought it was going to be about the film by the same name. For those who have not seen the film, I highly recommend it. The truth about economic globalization and what a farce it is. The de-regulation of the worlds trade has resulted in all countries importing and exporting virtually the same amount of the same goods, leaving a huge carbon footprint and lining the pockets of those that make the deals. It has nothing to do with good sense, or getting what your nation does not have in exchange for what it has a surplus of, it is simply the international shuffling of the same goods purely for the sake of profit. It also leaves our non-renewable resources such as oil, being used for nothing important but the wealth of the few. Watch the film, wake up, and let's stop this madness before it destroys us all...

John Page

August 30, 2011 4:59pm

John, I'm so glad you liked the film. Maybe I should have mentioned in my earlier post that I was involved in making it!

thoughtbell

August 29, 2011 3:24pm

Jeffery Sachs has done just about as much as any one person can, with his Shock Therapy, which put the economies of Bolivia and Poland into cardiac arrest. Mohamad Yunus knows about the economics of happiness, not Sachs, but Sachs is a pretty good speaker and has nice pictures with Bono.

274627

August 29, 2011 1:56pm

One has only to read--http://www.politifact.com/truth-o-meter/statements/2011/jul/05/united-fair-economy/liberal-group-says-family-incomes-grew-equally-pri/to begin to understand a basic part of the problem. The Offshore Banking System and its far more significant drain on what would have been tax revenues as these wealthy thieves utilized the monies stolen to fund business in places like India and China to capture American Jobs and apply them to slave labor in other countries. There will be an end to the rape of our capitalist society, but it will not be pleasant.If you dare, read Nicholas Shaxson's books, exceptionally well documented, and look at the site www.treasureislands.org for an analysis of just where these thieves have taken us.Little wonder GE has moved its XRay business offshore(to China), where the fantastic profits they generate cannot easily be removed form the Communist nation and must be reinvested. Sort of like a mushroom cloud explosion, where the USA gets blown up by its own.