You are viewing the NationofChange archives. For the latest news and actions, visit the new www.NationofChange.org.
Saturday, October 25, 2014 / PROGRESSIVE JOURNALISM FOR POSITIVE ACTION
Get Email Updates | Log In | Register

Article image
Jim Hightower
OtherWords / Op-Ed
Published: Wednesday 1 January 2014
The Academy of Nutrition and Dietetics, billed as the world's largest organization of food and nutrition professionals, leases out its integrity to the soft drink giant.

Leasing Out Integrity to Coca-Cola

Article image

Irony is dead. It has been garroted by reality.

For proof, check out the Beverage Institute for Health and Wellness. Sounds like a spa in Arizona where you might enjoy a cleansing regimen of aloe vera smoothies, doesn’t it?

Hey, shouts Coke’s experts, three or more colas a day are simply part of an integrated, healthy diet — for children and adults alike.But, no, it’s a hokey “science” front owned and run by Coca-Cola. The world’s largest beverage purveyor wants you to be assured that none of its sugary, empty-calorie, or artificially-sweetened concoctions are a cause of obesity.

“There is no scientific evidence that connects sugary beverages to obesity,” snapped a top Coke executive, adding that, “we don’t believe in empty calories.”

Oh, well, then — OK. But, in the off chance that you might want a more independent scientific source, try the Academy of Nutrition and Dietetics, billed as the world’s largest organization of food and nutrition professionals. But wait — while Coke doesn’t own that outfit, the academy does lease out its integrity to the cola giant.

Coca-Cola is listed on the academy’s website as a generous sponsor and “partner” in its scientific work. In fact, the academy certifies Coke’s Beverage Institute as an official provider of “continuing education” for registered dieticians.

How neat — a corporation that profits from peddling nutritionally worthless and health-endangering products finances the academic outfit that’s most responsible for educating Americans about healthy foods. And that academy, in turn, embraces the corporate fiction that sugary drinks pose no health problems.

That’s not irony, it’s shameful corruption. The cola itself isn’t the greatest cause of America’s obesity crisis. It’s the fatheaded ethics of single-minded corporate profit-seekers and their apologists.



Author pic
ABOUT Jim Hightower
National radio commentator, writer, public speaker, and author of the book, Swim Against The Current: Even A Dead Fish Can Go With The Flow, Jim Hightower has spent three decades battling the Powers That Be on behalf of the Powers That Ought To Be - consumers, working families, environmentalists, small businesses, and just-plain-folks.

Comment with your Facebook account



Comment with your Disqus account

Top Stories

comments powered by Disqus

NationofChange works to educate, inform, and fight power with people, corruption with community.

If you would like to stay up to date with the best in independent, filter-free journalism, updates on upcoming events to attend, and more, enter your email below:

7 Compelling Reasons Why You Should Support NationofChange

Our readers often tell us why they’ve decided to step up and become supporters. Here are some of the top reasons people are giving.

1. You’re keeping independent journalism alive
The corporate owned media has proven that it can’t be trusted. In a media landscape wrought with spin and corruption, NationofChange stands in very scarce company.

2. You’re sticking it to the rich, powerful, and corrupt
When you have money in this country you can get away with damn near anything, and they do. NationofChange isn’t afraid to expose these criminals no matter how powerful they are.

3. Your donation is 100% tax-deductible
NationofChange is a 501(c)3 charity. People tend to assume that many other organizations are (most nonprofits are NOT) but it’s that 501(c)3 status is a bit more rare than you think.

Read the rest...