Target to Remove GMOs from Major Food Brand

Elizabeth Renter
Natural Society / News Report
Published: Tuesday 18 June 2013
GMOs will be completely absent from the ingredients within the next year and a half.
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Super store giant, Target, has announced they will be adding a new brand to their shelves—one that is made with natural health in mind. Called Simply Balanced, the brand will be on shelves soon and will phase out genetically modified ingredients by the end of 2014.

According to a press release on the Target official website, the initial roll-out will include a selection of foods that are 40% organic and the majority of them will not contain GMOs. GMOs will be completely absent from the ingredients within the next year and a half.

This, they say, is in an effort to align with the “increasing demand for healthy food products at a great price.” The Simply Balanced brand will also exclude other harmful ingredients while striving to provide consumers with a natural and affordable store-brand option.

The Simply Balanced collection is crafted to be free of artificial flavors, colors and preservatives, and avoids high fructose corn syrup. The collection never uses trans fats, is mindful about the amount of sodium in each product, and forty percent of the products are organic – giving guests more of the simple, recognizable ingredients they know and want – and a food label they can understand.

As a wellness brand built on purity and simplicity, Simply Balanced products exclude 105 common food additive ingredients, and the vast majority of the items within the collection are made without GMOs. As part of Target’s commitment to wellness, the Simply Balanced collection will eliminate all GMOs by the end of 2014.  

In all, there will be nearly 250 products carrying the brand name, ranging in price from $1 for water to $14.99 for seafood products. Snacks, pasta, drinks, dairy, cereal, and frozen seafood will all be included in the lineup.

This brand is replacing two subsets of the current store-brand Archer Farms: Archer Farms Simply Balanced and Archer Farms Organic. The store will begin rolling out the new products this month.

As consumers continue to voice their opinions with the almighty dollar, corporations have no choice but to respond accordingly. Continue supporting businesses that provide organic, local, and GMO-free products and urge local stores to carry more of these options.



Food should be cheap so where

Food should be cheap so where else would you shop at at least target is getting some of the points for doing this. Wage disparity is another battle but the non gmo is the work of many of the youth today and I applaud them for it keep on trucking. Heres an idea all state and city workers that make over 100,000
dollars should be placed at a new level of income that is 15 percent above his or her highest paid rank and file worker this will stop the state and cities from pillfering the till with overpaid do nothings. I am sorry but a principal does not deserve 145,000 dollars per year or the city planner at 235,000 per year or the
fire captain in boston 8oo,ooo per year while students out of work that would do the sanme job for a lot less get after them its time. I like education but thats a huge inbalance.

I applaud the efforts of

I applaud the efforts of companies such as Target to help people eat real, uncontaminated food, but I hate to pop your bubble; once GMO crops are introduced into the environment they are there forever. As an illustration: Depending on weather conditions, pollen from GMO corn has been found 500 miles downwind from its point of origin. Think of how many hundreds of thousands of acres of corn that pollen contaminated in its flight. Just because a crop is grown in an organic manner, does not mean it is truly non-GMO and organic. Many crops are wind pollinated--all small grains including corn and wheat, which would explain why GMO wheat was recently found in Oregon--maybe it never left.

Good for Target and good for

Good for Target and good for us. This is exactly where we need the anti GMO push to come from the big box corporate chains. No one I don't think really wants to get food and agriculture that has not been properly tested on all insects, birds, animals and the environment and could quite possibly if it hasn't already turn into a major health and environmental disaster.

Finally, the move away from

Finally, the move away from GMO by a major retailer has begun. It will remain to be seen how this will play out, but it could be a significant move if other retailers begin to realize that most of us do not want these frankenfoods in our diets. I worked in the food industry in research and development for over 35 years and I only eat organic foods now. I simply saw too much wrong with what they tried to pass off as wholesome food. Why should we eat this food that has had so little testing and dubious testing at that, just so Monsanto can sell more weed killer, which itself is problematic from a health and evironmental standpoint.

Given the stealthy way that GMO ingredients have been introduced into the food chain, it will not be an easy task to ensure that they are not present, but we have to start somewhere.

Whole Foods an FRESH Market

Whole Foods an FRESH Market (Canada) supply my organic fruits and vegetables, I live by the sea so fish is always fresh and I eat it three times a week and I deplore MONSANTO for what it has done to the health of the World population. We must use language and terms which bring to light the real crimes of this company which has hoodwinked (or have they?) the highest courts in the land, They are responsible for destroying nature and ultimately destroying lives.
Target has taken a small step and should be applauded for it but my issue with this store and WAL-MART and the reason I refuse to shop, and encourage others to boycott, is because of their unfair Labour Practices and exploitation of their workers.

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