This November, California voters will have an opportunity to vote on a simple, yet important ballot initiative called Prop 37 – the California Right to Know Act. If approved, it would require food sold in California supermarkets be clearly labeled if it has been genetically engineered.

There is no clearer David versus Goliath fight on this year’s ballot. On one side, is a truly grassroots people’s movement that generated over a million signatures in just 10 weeks, easily qualifying for the November ballot. On the other stands the largest anti-union, pro-pesticide, agrochemical interests in the world dedicated to saying and spending whatever it takes to hide the fact that some of our most important crops are being genetically engineered in a lab without our knowledge or consent.

As noted by Marc Lifsher in a recent story in the Los Angeles Times, “Proposition 37 promises to set up a big-money battle pitting natural food businesses and activists against multinational companies including PepsiCo, Coca-Cola and Kellogg.”

But the most notable opposition to date comes from the Grocery Manufacturers Association (GMA), which has given $375,000 to the cause already, and according to their spokesperson “Defeating the initiative is GMA’s single highest priority this year.” The GMA’s membership reads like a virtual who’s who of anti-worker, anti-health, and anti-family farmer corporate interests, including outsourcing trendsetter Bain and Company, ...