After years of consideration, the Federal Communications Commission finally voted last month to require broadcasters to post online political ad data currently kept only on paper at the stations. Yet it’s unclear when the data — which will provide a detailed picture of campaign and super PAC ad spending — will actually begin to be posted.
The National Association of Broadcasters sued to stop the rule last week, asking a federal appeals court in Washington to declare the measure unlawful. But even if the lawsuit fails, the earliest broadcasters will have to begin submitting data to a new FCC website is July, three months after the FCC’s vote. And it could be delayed until later in the summer, into the fall, or beyond.The reason for the slow rollout? A law called the Paperwork Reduction Act.
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