President Barack Obama's re-election campaign is working to solidify support among women in Pennsylvania and other battleground states by touting benefits of the new health-care law in direct-mail ads, phone banks and grassroots events aimed at female voters.
Though the Democrats had planned such a sales blitz to coincide with the two-year anniversary of the Affordable Care Act, strategists are also hoping to build on what polls suggest is an advantage among women in the wake of recent clashes on contraception and abortion rights.
"Millions of people in Pennsylvania have already experienced the health-care law's benefits and are seeing firsthand how reform is saving lives and saving money," said Jennifer Austin, state press secretary for the Obama campaign.
The health-care law has been something of a political challenge for Obama. Despite poll after poll showing that individual provisions are popular when details are described to respondents, the debate has been dominated by Republican characterizations of it as a "government takeover" of health care. All of the GOP presidential candidates say that their top priority would be to repeal the law.
A USA Today/Gallup poll in late February found the public closely divided on that issue, with 47 percent in favor of scrapping the law and 44 percent opposed.
Democrats are betting they can turn that around.
On Monday, 150,000 glossy brochures paid for by the Democratic National Committee hit women's mailboxes across Pennsylvania, part of a million-piece mailing in the dozen states that both parties consider competitive in the presidential race.
The cover of one brochure in Pennsylvania features a woman doctor and says, "You may now get many of your preventive care services for FREE." Inside, it says that under Obama's law, insurers can no longer charge co-payments for routine care such as mammograms, contraception, and cervical ...