Vote Stalkers: Obama, Romney Campaigns Mine Trove of Voters’ Online Data to Win ’12 Election
A new Mother Jones report looks at how the Romney and Obama campaigns are digitally mining personal data in order to get out the vote. Focusing their efforts online, the campaigns have been using cookies and various data mining techniques to determine which voters to target, and how to do it on a scale and scope that has never been seen before. The Obama campaign pioneered the data-mining strategy, and the Romney team put one together once he won the primary. We’re joined by Mother Jones reporter Tim Murphy.