Why “Green” Consumer Choices Can’t Win Climate Justice
With his July Rolling Stone article, Bill McKibben attracted enormous attention for his proposal to step up the fight against the fossil-fuels industry in the struggle to forestall global warming. To identify a clear opponent and mobilize power against it is, of course, a strategy of polarization. McKibben has been getting some thoughtful pushback, and I’d like to respond to one of the objections I’ve heard: that polarizing in this way distorts the truth, since carbon pollution is driven by millions of consumer choices. We’re all responsible for the fix we’re in, some critics say, so it’s wrong to mobilize against the 1 percent.
I’d like to challenge this objection on three grounds: it misreads power, privileges one way of seeking truth, and snuggles into a middle-class comfort zone.
When it comes to energy policy, power is not evenly distributed. An individual consumer’s choice to purchase a car instead of a bike is nothing like an individual CEO’s choice to blow up a mountaintop in order to mine coal. It could become trendy to eat local food—it already has, thank goodness—but an individual’s decision to buy at the farmers market and a bank’s decision to fund windmills instead of coal mining are not at all comparable in terms of their leverage or effect.
Responsibility should be assigned according to degree of power in decision-making, and when it comes to energy, it’s clear who in the U.S. is most influential in the biggest decisions. Why not hold the 1 percent accountable for the enormous power that they now have—and which they fight to retain?
A more accurate picture
I agree that a polarizing campaign against “the baddies” doesn’t represent a complicated and nuanced account of all the truth about what drives climate change. But just about any given campaign’s start-up picture inevitably leaves out a lot.
An academic might prefer to start with the most complicated version of the truth possible. That’s an academic’s job, after all: the pursuit of nuance. It’s a mistake, however, for McKibben’s scholarly critics to take an intellectual procedure and apply it outside the theory seminar. Starting with the complicated version doesn’t line up with how people actually learn, either as individuals or as a body politic.
Harvard professor George C. Homans has pointed out that people usually build their cognitive maps through successive approximations. We get a rough image of something (the earth is flat), and as we address it more carefully, we get more clarity (it’s round). Then still more observation yields nuance (it’s actually oval).
People generally get a fuller understanding of reality through successive approximations. So do societies and the social movements that lead them in the direction of more complicated truths. (For a fuller explanation of this pedagogical view, see my book, Facilitating Group Learning.)
Mohandas Gandhi rooted his work in the value of satya (truth), and at the same time led polarizing campaigns. Looking back, we can see that his work was in alignment with how most people actually learn. By the end of the Salt Satyagraha, both the Indians and the British knew far more about imperialism than either had known in the beginning.
Gandhi found social conflict a powerful means of learning, especially when views of truth are in dispute. In her book Conquest of Violence, Joan V. Bondurant argues this to be Gandhi’s great contribution to political philosophy: fierce contention can be a valuable means of discovering truth.
Contention might sometimes even be superior to purely intellectual inquiry. When I started to study sociology, for instance, I judged the field to be largely innocent of what was going on in U.S. race relations; its picture of reality was seriously “off,” along with the pictures of race held by most of society.
Then the civil rights movement unfolded, the country polarized, and intellectuals learned from what was happening. Not only did much of the United States wake up, but academics did as well.
What does this have to do with social class?
I’ve found it useful to think of each social class as having its own culture: a set of norms and attitudes that back up the skills that class members need to perform their role in the larger economy.
Be warned: just like when we identify a culture with a place or nation, when we say that a class has a culture we make generalizations that have many exceptions. It’s best to use generalizations cautiously. The point is simply to throw enough light on class to see some differences among classes, to make it easier to use the strengths that show up, and to become aware of weaknesses.
Middle-class people, for example, contribute to social change in many ways. They are usually socialized to believe that they as individuals can make a difference in their neighborhoods, cities, and even the larger world. They often bring a sense of political optimism that helps a campaign get started. They bring other gifts, but like any class they also bring blind spots.
The point of class awareness for social changers is to become alert to areas where their own thinking may be clouded by their class training.
In both the owning class and the working class, there is wide understanding that economic power is a decisive force in society. Billionaire Warren E. Buffett put it clearly in his interview with The New York Times: “There’s class warfare, all right, but it’s my class, the rich class, that’s making war, and we’re winning.”
The perch of the middle class is different; in the middle, it can be harder to see what’s going on. TheTimes’s middle-class readers, who read Buffett’s quote in 2006, did not erupt. They seem to have read Buffett with glazed eyes, unable to process the information.
There’s a reason. The middle class is socialized to remain confused about power. That’s how middle-class people can create narratives that ignore class struggle and assign the primary responsibility to—in the case of energy policy—consumers. The amount of privilege and the appearance of power given to middle-class individuals make them especially prone to versions of “blame the victim.”
In my graduate-school days, the leading sociological image of U.S. society was “consensus.” I believe it was their middle-classness that prevented social scientists from seeing the fundamentals in U.S. race relations prior to the civil rights movement—again, a failure of power analysis.
These blind spots are not unusual in the middle class. Another of the narratives has been that the unemployed could be working if they would stay in high school or complete job training programs. But working-class people recognize that’s a physical impossibility. The jobs don’t exist. The leadership of the U.S. economy exports millions of jobs. It’s the 1 percent that decides the number of jobs available, not high school drop-outs!
When middle-class people become aware enough to question their own favorite narratives, their educational attainment becomes a greater resource for social change. The gifts that go with the middle class role are enormously valuable to social change; the problem for any class comes when it forgets humility and believes that its class perspective is The One That Counts.
So, how can members of any class check themselves? They can start by asking themselves whether they are operating inside their comfort zones. If the answer is “yes,” their perspective might not be appropriate, since working for radical change (such as truly sustainable energy policy) cannot be done from inside our comfort zones.
The very awareness of discomfort when reading McKibben’s proposal could be, for many readers, a reason to support him. Outside our comfort zone is where learning happens. Outside our comfort zone is where we’ll save the planet and ourselves.
George Lakey is the director of Training for Change. He has led 1,500 workshops and activist projects on the local, national and international levels. He has written several articles and books on strategizing for activism, including Grassroots and Nonprofit Leadership: A Guide for Organizations in Changing Times. Currently, Lakey is a Lang Research Fellow and Visiting Professor at Swarthmore College.
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4 comments on "Why “Green” Consumer Choices Can’t Win Climate Justice"
September 28, 2012 4:04pm
Climate change is real, is big, is drastic, is cruel, is advancing fast on the entire globe. So why would anyone think that - rather than make strident and urgent demands that confront really bad actors and real urgencies - we should instead stick to long-winded niceties and small purely personal choices?
In my opinion the article makes too much of the notion that people's initially mistaken attitudes owe to being in one or another posited 'social class'. It's not only 'middle class' people who can and must use experience and education to challenge prior belief systems: we all can and must.
If anything, McKibben et al are too restrained. What the 1% are doing to our planet is bad enough. He is right to call them the crazy radicals. But we and he are crazy too. We are crazy to still accept as legitimate a political system - based now on a 225-year-old constitution - that gives all public policy decision power, in long-term concentrated chunks, to a readily corrupted 0.1% politician oligarchy - a system which inherently favors and promotes a 1% economic oligarchy and its crazy planet-busting whims. A system devised for a nation of 1% the current population, far less educated and literate, and in which information reliably traveled at horse speed rather than ten million times faster. A system in which decision-making need follow no rules of scientific-age deliberation and analysis, but rather need only accord with the whims of the political oligarchy - as corrupted by and for the economic oligarchy.
September 29, 2012 3:11am
I agree with your analysis of the situation and would like to add that climate change is driven by inertia and the entire system of climate is so huge and involved that it took about 300 years to really send it trashing towards an anti-ice age. It will, therefor, take at least 300+ years to undo the causes and it may not be possible to undo the damage. For instance the picture we see of NYC under 12' of water. With no utilities, no roads and no sewage we will have to abandon the City and the surrounding polluted waters. This will mean moving hundreds of thousands of Americans, their jobs, their homes and the supporting commercial districts all while maintaining some form of commerce to supply a lifestyle in the throes of dissolution. The unpopulated areas of the continent are that way for good reasons, and those areas in the SW like Phoenix, Tucson and other cities are rapidly running out of water. The drought will last for a very, very long time. All the people who must move inland will therefor find almost no place to live and perhaps new cities will have to be made, but with what design, if any, and who will pay for it?
We cannot reverse the trend toward coastal destruction and abandonment. There is too much inertia to resist, it would mean moving the entire atmosphere in a direction we desire! If we toss in all the other cities and their populations sinking into the oceans we get an idea of what is about to happen to the world. Let's say 25% of the world will have to move inland, that's about 2 billion people! There will be no economy capable of dealing with this disaster, we will have to re-think the concept of money and employment. We will have to abandon concepts of "wars of aggression and occupation". We will have to deal with religious fanatics of all sorts who will, in their belief that this is Armageddon, try to force the issue, murder their religious neighbors and seize what lands they believe have been given to them by their God.
Civilization will be compressed and people will need to learn how to live with others without resorting to violence and intolerance. We have not learned that yet, so this will be critical. If we try to pretend this is just another rainstorm, hurricane or tsunami we will find our race decimated and diminished, we have to face reality this time: the oceans make the climate and the oceans are dying and expanding onto the land. Things are changing in such a way as to possibly render humanity inconsequential.
This is not a test. This is reality with a one-two punch. If we cannot learn to be truly human we will be escorted out the exit to the flooded alleyway beyond. If we manage to learn to live with others without fighting we might just save some aspect of civilization and if we decide to write an accurate picture of what led to this we might secure a future for our posterity. Otherwise we just die off and leave small pockets of humanity more or less living like our earlier hunter-gatherer ancestors. The cell phones won't work without towers, the laptops will need electricity and the Internet will need to be maintained for communication between the land masses.
WA
September 28, 2012 3:49pm
Maundering around with the facts... where's the yelling about the "corporate oligarchy" that rules America? Perhaps we're starting to suppose that it IS consensus that drives American political policy, the voters vote in politicians who merely fulfill their campaign promises. Easy, and who is the major influence on the political opinions of the population? Television. Easier yet! I just read a May article by Robert F. Kennedy Jr. linked to his web page, he starts out yelling about the "Oil Oligarchy" that rules American energy policy, and then (I had to let out a sigh of relief) we find out it wasn't big oil that fired the EPA chief, it was CONGRESS! Yep, and who elected congress to make sure fracking proceeds? The television-brainwashed public, that's who. Face the horrible facts, George, the public merely gets the policies they ask for, and it's Los Angeles that does the real power-brokering when it develops schemes for the mesmerized television-viewers to adopt. No wonder Hollywood considers radical leftists to be comical, blaming the wrong oligarchy! Blame the opinion makers, though, and you're really dangerous to the powers that be!
September 28, 2012 2:36pm
This is an excellent analysis. The problem I have is to communicate something as complicated as these concepts to other than those already "in the choir." The really difficult thing then becomes creating buzz words/phrases that can be easily grasped without myself lapsing into the fogginess of stereotyping and other rigidities of thought. Thanks again for this article as one has to start somewhere.