Pandora announces shift to recycled silver and gold for all jewelry

Switching to recycled metals will help the company avoid 58,000 tons CO2 every year.


In an effort to reduce its climate footprint, Pandora, the world’s largest jewellery brand announced it will be shifting its metals supply to source recycled silver and gold for all its jewelry. Switching to recycled metals will help the company avoid 58,000 tons CO2 every year.

Pandora, headquartered in Denmark, is set to source 100 percent recycled silver and gold by 2025.

“Precious metals can be recycled forever without any loss of quality,” Alexander Lacik, CEO of Pandora, said. “Silver originally mined centuries ago is just as good as new, and improved recycling can significantly reduce the climate footprint of the jewelry industry.”

The shift to recycled silver and gold, the most used metals in Pandora’s jewelry, will avoid “significant greenhouse gas emissions, as mining requires more energy and resources than recycling,” a press release reported, because “the carbon footprint of recycled silver is one-third compared to mined silver, while the recycling of gold emits less than 1 percent of the carbon emissions from mining new gold.”

The announcement comes as all suppliers are required to source materials that are certified recycled, according to the Responsible Jewelry Council Chain of Custody. The new standard is one of the strictest in the industry, a press release reported, but in 2023, Pandora sourced 97 percent of the silver and gold used for its jewelry from recycled metals.

Pandora said it expects to start producing all its new jewelry using 100 percent recycled metals in the second half of 2024 to allow time to use up its current inventory.


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