McDonald's new ad campaign is trying to tap into people’s emotions linking their positive feelings of love with the Golden Arches. Maybe it would be better served to ask the workers about the “love” they’re getting from McDonald’s.
McDonald's new ad campaign is designed to link the corporate brand to the healing power of love. Is this McDonald's newest idea to help reverse declining sales: more "Lovin?" Just ask protesting workers about the "love" they're getting from McDonald's.