As U.S. children head back to school, sales of bulletproof backpacks skyrocket

A child’s back-to-school shopping list should not include a bulletproof backpack.


Sales of bulletproof backpacks have gone up 300% recently as parents prepare their kids to go back to school. With the latest mass shootings on everyone’s minds, parents are being extra cautious, but at such a cynical cost. 

“We always see spikes in sales in the days or weeks after shootings. Our demographic is parents with kids…It’s a real morbid niche,” Steve Naremore, CEO of Houston-based TuffyPacks said. 

These bulletproof backpacks are made with the same material as police body armor. They are selling to parents for $100 to $500. 

The very fact that bulletproof backpacks are even in existence, forces families to confront such a horrible reality. There are now active shooter drills in schools, teachers have to take extra training and precautions to prepare, and some schools have teachers carrying firearms in their classrooms. 


If you liked this article, please donate $5 to keep NationofChange online through November.