Last November, Hrag Balian and Emily Chu were in a group chat on the secure messaging app Signal to monitor U.S. Immigration and Customs Enforcement activity in the San Gabriel Valley. Someone sent a message asking if anyone knew about a data center proposal in Monterey Park. No one did, so Balian and Chu, a married couple with backgrounds in technology, set out to do some research.
They read more than a thousand pages of documentation around the proposed data center from the developer, StratCap, some of which they obtained by public record requests, and calculated that the data center would triple the power that the city of 60,000 consumes.
Balian and Chu attended a public hearing on the project and found the council chambers empty. “We needed to raise the alarm because nobody in this community seemed to know anything about this,” Balian said.
The couple reached out to long-time local activists at San Gabriel Valley Progressive Action (SGVPA), who helped Balian and Chu start a campaign called No Data Center Monterey Park backed by SGVPA. Joining with community groups, they launched social media campaigns, held dozens of teach-ins, collected thousands of petition signatures and knocked many doors in December and January.
By the next Monterey Park City Council meeting in January, the chambers were filled with more than a hundred residents who wanted to stop the data center from being built. They came with concerns about the data center’s around-the-clock power usage, the 12 million gallons of water per year required to cool down servers, and the potential for air pollution from the diesel generators and groundwater pollution from forever chemicals used in the cooling system.
Monterey Park residents were successful in their opposition: At that meeting, the City Council passed a moratorium on data centers. In March, the council approved a ballot measure to ban them completely. Later that spring, the developer withdrew its proposal.
Now a broader coalition, No Data Centers San Gabriel Valley, is advocating for Monterey Park residents to vote “yes” on the June 2 ballot measure and is working to help the rest of the SGV fight data center proposals.
“We’ve seen not only [Monterey Park] residents be mobilized to come out to these council meetings, but neighbors from other cities joining us in the fight, providing testimony to say we don’t want a data center in Monterey Park and in this region as a whole—in the San Gabriel Valley,” said Amy Wong, co-founder of SGVPA.
Mobilizing community members
The San Gabriel Valley, which comprises much of eastern Los Angeles County, is the largest majority Asian and Latino region in the United States. Half of the valley’s population are immigrants, and it is home to many festivals, foods, parks and cultural traditions, including equestrian culture rooted in the Mexican tradition of charrería.
Balian believes that developers looking to build data centers in the Los Angeles area targeted the SGV based on racist assumptions.
“I think it’s targeted because this is kind of improperly classified as like a sleepy town or predominantly immigrant community where people just won’t fight,” Balian said.
Founded in 2019 around racial justice organizing and the Black Lives Matter movement, SGVPA decided to take on the data center when it came to members’ attention in November.
“This data center issue has become a platform for people to exercise their activism muscles, because it intersects with so many other social issues in the community,” Wong said. “It touches on land use, environmental justice, public health, infrastructure, quality of life and also this fight against big tech and AI.”
Wong said that the fight against the data center has activated many residents, some of whom attended a City Council meeting for the first time. Organizers canvassed and went door to door, speaking in Spanish and Chinese to reach the diverse community.
“This has been a unifying movement,” Wong said. “We’ve had folks who are organized and who have continued fighting back against different threats in our community since 2020, but we also have a lot of newcomers who are just now engaging in activism.”
Nicholas Rabb, a SGV resident and community organizer, said that SGVPA’s teach-ins gave residents critical guidance on how to fight the data center—one of the largest had about 200 attendees. These events were held in community spaces where organizers informed residents about risks associated with data centers and explained how to submit a public comment at a City Council meeting. The teach-ins included strategizing about how to stop the proposed data center and brainstorming what the space—a vacant business park—could be better used for.
No Data Center Monterey Park informed residents about when data centers were on the City Council agenda and encouraged everyone to attend, and once-empty Monterey Park City Council meetings began overflowing. The January meeting ran until 1 a.m. because nearly 100 people had shown up to give comments.
Wong remembers those long meetings fondly. “Some of the meetings went past midnight, but I was so energized hearing residents’ testimonies about why they don’t want a data center, and they were authentic stories as to why,” Wong said. “I think those moments of unity have really been memorable.” She recalled one family who stayed late at the City Council meeting so they could speak about their fears about air and water pollution and their desire to protect wildlife and ensure access to nature. Others said they didn’t want their health negatively impacted by poor air quality. Some were concerned about the impact on equestrian centers, as increased industrial noise, mechanical operations and construction activity can create stress conditions for horses, which are highly sensitive animals.
Wong was also moved by the solidarity from residents of other cities who came to the Monterey Park City Council meetings to show support.
Rabb said that it was after one of those four-hour meetings that Monterey Park Mayor Elizabeth Yang declared her opposition to a data center in the city. Not long after that came the moratorium, then the ballot measure for a permanent ban.
“I think this is a really empowering example of how people can take control of their lives and fight for their community,” Rabb said. “I think this is gonna keep having wins all over the SGV, which would be even more empowering.”
Echoing through the valley
Other cities in the San Gabriel Valley followed Monterey Park’s lead. This spring, Baldwin Park, Montebello and El Monte passed data center moratoriums and Alhambra banned data centers through zoning changes.
Sam Brown Vazquez, an environmental justice advocate in the SGV, has been one of the lead organizers fighting against a data center at the Puente Hills Mall in the City of Industry (made famous as the fictional Twin Pines Mall in “Back to the Future.”) The data center hasn’t been formally approved yet, although a battery center that organizers assume will power the data center has already been approved, after zoning changes.
Inspired by the way No Data Center Monterey Park’s teach-ins raised awareness and created a public forum, Brown Vazquez conducted one to alert residents about the proposed City of Industry data center. He also took inspiration from No Data Center Monterey Park’s information table and lawn signs outside City Council meetings. He began holding “art builds” where those fighting against the City of Industry data center could gather with art supplies to create lawn signs, posters and buttons.
He said that No Data Centers Monterey Park has been supportive. “They gave us some of the first blank signs that we had, and then they gave us our first stencil that we used, because everything’s been very DIY,” Brown Vazquez said.
Brown Vazquez said that in a larger sense, No Data Center Monterey Park’s victory has been significant in proving that the organizers can be successful in banning data centers.
“I think that there’s a sort of theory that AI data centers are inevitable and that this is the future, and that there’s nothing we can do to stop it, but I think that working with No Data Center Monterey Park has shown me that really we should be challenging the notion of AI hyperscale data centers being a part of our urban infrastructure,” Brown said.
One barrier organizers must overcome is that some cities in the San Gabriel Valley are unincorporated, meaning they do not have a city council to pass a ban. Rabb says that this underscores the need to keep the momentum going and organizing at the county level, where an ordinance can prevent data centers in unincorporated areas.
The Los Angeles County Board of Supervisors discussed a moratorium at its April meeting but did not have enough support to pass it. Instead, the board approved a motion for an environmental and health report on data centers, and noted that a ban was not off the table.
Wong said it is important for people organizing against data centers to stay engaged, vocal and strategize: “It’s really about understanding who your targets are and then deploying different strategies to ensure that you’re effective.”
She said she hopes that Monterey Park residents will vote to ban data centers on the June ballot, and that the space will instead go to something where the city’s cultures can be embraced. She sees the coalition continuing to build throughout the SGV.
“I’m really hopeful and optimistic that this movement will continue to inspire folks to fight against data centers,” Wong said. “I hope folks stay engaged and that we continue building regional solidarity and power in working class communities in the San Gabriel Valley, because we deserve better. This fight is just one of many that I foresee us having.”
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