More than 1,500 independent advertising agencies and 4,000 individual creatives have signed Clean Creatives’ pledge to refuse future fossil fuel contracts.
The system, known as Project Maven, relies on technology by Palantir and also incorporates the AI model Claude built by Anthropic. Israel has used similar AI targeting programs in Iran, as well as in Gaza and Lebanon.
The proposal would make revenue increases extraordinarily difficult while allowing tax cuts to pass more easily, shifting pressure onto widely used federal programs.