Coke’s PR Scam Explodes

1027
SOURCEOtherwords

If your car’s battery terminals are corroded, just open a can of Coca-Cola. Coke will dissolve corrosion, making your battery connections spiffy clean in a jiffy.

Ironically, however, Coca-Cola can’t seem to clean up its own corrosive corruption structure.

By hook or crook, the sugar-water purveyor has long battled schools, nutritionists, and parents concerned about the soda industry’s role in America’s childhood obesity epidemic. Like Big Oil’s climate-change deniers and Big Tobacco’s cancer deniers, Coke and its industry cohorts have put profiteering above public health, aggressively using everything from front groups to outright lies to keep shoving sugary drinks at children.

Coke-coca-cola-evil-corporation

Petr & Bara Ruzicka / Flickr

Last year, Coke quietly poured $1.5 million into the Global Energy Balance Network. This quasi-academic PR front group asserts that obesity isn’t caused by high-calorie soda pushers, but by parents who fail to make their kids burn off those calories with vigorous exercise.

A New Kind of Media

Nonprofit. Independent. Reader-supported. We cover the important issues the mainstream media doesn't want you to see.

If you value the work that we’re doing, please donate to our Summer Campaign today.

Summer 2019

$4,633 of $15,000 raised
$
Select Payment Method
Personal Info

Credit Card Info
This is a secure SSL encrypted payment.

Donation Total: $5.00 One Time

You can also donate via ActBlue by clicking here.

When Coke’s funding of this nonsense was exposed in August, the corporation loudly insisted that it supported the group but exercised no influence whatsoever over its message.

Now, however, internal emails have surfaced revealing — no surprise here — that disclaimer to be a flat-out lie.

Indeed, Coca-Cola’s chief scientist helped launch the network, choose its leaders, create its mission statement, and design its website. The network’s president even assured Coke executives that the group’s goal was to improve the corporation’s reputation.

The group is disbanding under pressure. But the sordid scam isn’t some low-level ethical hiccup. It comes from the top — the inevitable result of corporate America’s “business as usual” ethos of greed-fueled, anything-goes dishonesty.

COMMENTS

LEAVE A REPLY

Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.