Memo to the press (or how to cover Trump without Trump covering you)

Stop treating Trump’s tweets as news. They’re not news; they’re his gut feelings at the moment.

SOURCERobert Reich

Here are 9 suggestions:

1. Stop treating Trump’s tweets as news. They’re not news; they’re his gut feelings at the moment.

2. Don’t believe a single word that comes out of his mouth. You have a responsibility to tell the public when he’s lying.

3. Don’t fall for the reality-TV spectacles he creates. (For example, his meeting with Kim Jong-un was pure theater.) They’re not news, either.

4. Don’t let his churlish, thin-skinned, vindictive, narcissistic rants divert attention from what he’s really doing. Your viewers and readers may love how sensational and bizarre they are, but they’re distractions.

5. Focus on what he’s really doing, and put the day’s stories into this larger context. He’s

– Undermining democratic institutions,

– Using his office for personal gain,

– Sowing division and hate,

– Cozying up to dictators while antagonizing our democratic allies around the world,

– Violating the rule of law, and

– Enriching America’s wealthy while harming the middle class and the poor.

He may also be colluding with Putin.

6. Stop reporting about the Republican Party and start reporting on Fox News, which is both Trump’s propaganda tool and his focus group for how to build power by dividing America with lies and hate. There’s no Republican Party any more. Only Trump and Fox News.

7. Keep track of what his Cabinet is doing – Sessions’s attacks on civil rights, civil liberties, voting rights, and immigrants; DeVos’s efforts to undermine public education, The EPA’s and Zinke’s efforts to gut the environment; all their conflicts of interest, and the industry lobbyists they’ve put in high positions.

8. Don’t let Trump use your journalistic goal of “balanced” reporting against you.  Giving equal time to the truth and to lies from Trump’s enablers and followers isn’t “balance”.  This isn’t a contest between right and left, Republicans and Democrats. This is between democracy and demagogic authoritarianism.

9. Finally, don’t let him rattle you. Maintain your dignity, confidence, and courage. Our democracy depends on you.


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Robert B. Reich is Chancellor's Professor of Public Policy at the University of California at Berkeley and Senior Fellow at the Blum Center for Developing Economies. He served as Secretary of Labor in the Clinton administration, for which Time Magazine named him one of the ten most effective cabinet secretaries of the twentieth century. He has written fourteen books, including the best sellers "Aftershock", "The Work of Nations," and"Beyond Outrage," and, his most recent, "Saving Capitalism." He is also a founding editor of the American Prospect magazine, chairman of Common Cause, a member of the American Academy of Arts and Sciences, co-founder of the nonprofit Inequality Media and co-creator of the award-winning documentary, Inequality for All.