Thursday, May 23, 2019

Budweiser’s commitment to go green is this year’s Super Bowl message

"Those who wait for the best commercials all year expect Budweiser to show up big, and we felt there was no better way to show up this year than to talk about our commitment to Renewable Electricity."

Budweiser is revealing its eco-friendly makeover in a new Superbowl LIII commercial. The  brewer, who switched its beer brewing to renewable energy in an effort to go green, debuted the commercial, “Wind Never Felt Better,” on YouTube.

The commercial features the iconic Clydesdales, a Dalmatian and wind turbans set to Bob Dylan’s “Blowin’ in the Wind.” The company’s commitment to renewable energy will be showcased at one of the country’s biggest sporting events, the Super Bowl.

“Super Bowl is one of the most exciting times of the year for our team, and people all over the country,” Ricardo Marques, VP of Marketing Core & Value brands at Anheuser-Busch, said. “Those who wait for the best commercials all year expect Budweiser to show up big, and we felt there was no better way to show up this year than to talk about our commitment to Renewable Electricity.”

Budweiser is taking it a step further and “donating clean electricity to Atlanta to power the city the week of Super Bowl,” PR Newswire reported.

“We are proud to be the first Anheuser-Busch brand and the first major beer brand to be brewed with 100 percent renewable electricity from wind power and hopefully we can use this moment to inspire others in our pursuit for a more sustainable future,” Marques said.

The switch to brew with 100 percent renewable energy is part of Anheuser-Busch’s industry-leading and ambitious 2025 Sustainability Goals.

“As a member of RE100, Anheuser-Busch is committed to sourcing 100 percent renewable electricity,” Amy Davidsen, Executive Director – North America, The Climate Group, said. “By working together to drive down emissions, businesses and local governments can accelerate the clean energy transition around the world.”

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