Matchbox announced it’s goal to use 100 percent recycled material by 2030 to produce their toys. This is one environmental initiative Mattel, owner of Matchbox, is striving for.
The company, who joins major toy companies such as Hasbro and LEGO to make toys more environmentally friendly, also plans on launching a series of toy electric cars modeled after real vehicles as a way to “educate children on the environmental impact of cars and motoring,” according to a press release.
“Matchbox has always been about realism,” Roberto Stainchi, senior vice president of Hot Wheels and global head of vehicles at Mattel, Inc., said. “It’s a reflection of the world and the vehicles kids see driving on the road every day. As we were thinking about our brands, and thinking about where to begin, we thought, ‘Well if this world is evolving, so should Matchbox.'”
The first matchbox car to be release in Mattel’s “eco-series” is modeled after the Tesla Roadster—a zero-emission, electric vehicle. The matchbox car will be made of 99 percent recycled materials and will hit store shelves in 2022.
“We love this casting of the Matchbox Tesla Roadster because it represents two things,” Stainchi said. “It’s not just about the materials and usage of the materials that are more sustainable, but it’s also about the themes that encourage environmental consciousness and really help kids experience greener behaviors in their play.”
Not only will the matchbox car be made of recycled material, the packaging it comes in will be made from paper and wood fiber.
Mattel also plans on adding matchbox versions of BMW, Nissan and Toyota’s hybrid and electric cars.