To hold polluters accountable, Sierra Club has launches a major campaign exposes utility companies’ insufficient action and continued spending on fossil fuels. The campaign aims to hold the polluters accountable and pressure elected officials demand utility companies transition to clean energy in a rapid, timely manner.
The campaign launched this week in partnership with Futerra, an international sustainability strategy and creative agency, and Derek Doublin, creative director and a filmmaker and large-scale artist based in Los Angeles. An ad buy took place in in Atlanta, Phoenix, Charlotte, Denver, Salt Lake City, and St Louis.
“In this campaign, we aimed to reframe an issue that seems impersonal, electricity generated by fossil fuels, to something that’s profoundly personal,” Warren Beeby, Futerra’s chief creative officer, said.
Bases on Sierra Club’s “Dirty Truth” report, which documents utilities failing to deliver on climate pledges, “the next decade is critical to averting the worst impacts of the climate crisis and transforming our economy to run entirely on clean energy.” If utilities don’t retire all their coal plants by 2030 and abandon all remaining fossil fuel plans, there is a major risk of destabilizing our livable climate, according to Sierra Club. Many utilities have pledged to become “carbon neutral” by 2050, but research done by Sierra Club confirms “utilities in the United States aren’t moving toward clean energy in the time frame needed to avoid the worst of the climate crisis.”
The #DirtyTruth is that the energy used mostly comes from dirty fossil fuels, according to Sierra Club. And the organization is pressuring utility companies to switch to clean, affordable energy immediately rather than deceiving the public into thinking they are going green, according to the “Dirty Truth” report
“This ad brings to light the true cost of fossil fuels—our health, our livelihood, and our future—and the truth that many American utility companies are purposefully misleading the public about their commitments to switch to green electricity,” Beeby said.