Organizing a key battleground state with New Georgia Project Action Fund

Right now, NGP is one of the most important grassroots voting-rights organizations — in one of the most important battleground states.


I recently had the pleasure of sitting down (virtually) with Nsé Ufot, CEO of the New Georgia Project Action Fund.

Nsé is an incredible organizer who describes her nonprofit as a “tech startup inside a civil rights and voting rights organization” that is making strides to build collective power for working people in Georgia.

I’m so pleased to be able to share with you this inspiring discussion about the on-the-ground fight for democracy in Georgia — and how we can build grassroots power across the country.

Right now, NGP is one of the most important grassroots voting-rights organizations — in one of the most important battleground states. Thanks to countless hours of work, NGP has now registered over 600,000 young people and people of color to vote in all 159 of Georgia’s counties. The organization’s efforts during the 2020 election were absolutely pivotal in helping to flip the state blue for Joe Biden, as well as Senators Jon Ossoff and Raphael Warnock.

During my conversation with Nsé, we discuss how we can continue building long-term movements that put power into the hands of the people. Nsé shared so many insights into NGP’s work to combat voter suppression, motivate non-registered voters to participate in our democracy, and get the citizens of Georgia to keep coming back to the polls to make their voices heard in every election.  

I know it’s hard to feel optimistic these days, but my hope is that this conversation will help you feel inspired as we head into the midterms in just a few short weeks. As you are well aware, the stakes for our country could not be higher.

My thanks to Nsé and all of her colleagues and volunteers at the New Georgia Project Action Fund for all the incredible work they do for our democracy.


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Robert B. Reich is Chancellor's Professor of Public Policy at the University of California at Berkeley and Senior Fellow at the Blum Center for Developing Economies. He served as Secretary of Labor in the Clinton administration, for which Time Magazine named him one of the ten most effective cabinet secretaries of the twentieth century. He has written fourteen books, including the best sellers "Aftershock", "The Work of Nations," and"Beyond Outrage," and, his most recent, "Saving Capitalism." He is also a founding editor of the American Prospect magazine, chairman of Common Cause, a member of the American Academy of Arts and Sciences, co-founder of the nonprofit Inequality Media and co-creator of the award-winning documentary, Inequality for All.