Some companies are learning that supporting hyper-partisan groups can backfire when their customers find out about it. In recent weeks a number of companies are trying to distance themselves from the partisan, right-wing group ALEC before their brands become as damaged as Susan G. Komen for the Cure®.
ALEC, The American Legislative Exchange Council, is a shady, hyper-partisan, state-based lobbying group that was able to wield power by staying under the radar. Recently the Trayvon Martin shooting case exposed how ALEC helped push through a dangerous "shoot first" law in Florida. Now people are learning that ALEC is also getting state laws passed that limit the voting rights of minorities, limit the power of working people to negotiate for better wages and limit the power of citizens to fight for cleaner environment. So now the big corporations supporting ALEC risk being seen as fighting people's efforts to have a better life, and their brands are at risk.
(Please visit ALEC Exposed for more information. See alsoAtlantic: Exposing ALEC: How Conservative-Backed State Laws Are All Connected)
Komen Foundation's Serious Brand Damage
A few months ago, in a move to please the conservative right, the Susan G. Komen for the Cure® foundation pulled funding from Planned Parenthood. How'd that work out for them? Komen’s "brand equity" dropped 21 percent, one of the most dramatic plummets in brand-equity
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