Make corporate complicity unprofitable: Gen Z campaign launches boycott of companies tied to ICE

As Trump intensifies immigration crackdowns, a new boycott movement targets the corporations supplying ICE with infrastructure, technology, and access to consumers.

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A national boycott led by young organizers has been launched to challenge what advocates describe as the corporate machinery behind Immigration and Customs Enforcement. The initiative, called Not With My Dollars: ICE Out of My Wallet, is being organized by Beyond the Ballot and focuses on companies the group says are enabling the Trump administration’s ongoing immigration crackdown. The campaign was announced just ahead of Black Friday as enforcement actions continue to escalate.

In its announcement, Beyond the Ballot said the goal is to cut off the consumer spending that supports companies tied to the federal immigration system. Executive director Victor Rivera framed the stakes in blunt terms. “We cannot out-organize a fascist administration while simultaneously bankrolling the companies profiting from its cruelty,” Rivera said. The statement added, “Every dollar spent at a complicit corporation is a dollar funding the abduction and disappearance of our neighbors. It’’ time to make corporate complicity unprofitable, for good.”

The campaign’s list of targeted corporations includes Amazon, Whole Foods, Microsoft, Dell, Target, Home Depot, and Spotify. Each company appears for specific reasons that organizers connect directly to ICE operations. The campaign’s website outlines the basis for inclusion, the actions it encourages consumers to take, and the demands each corporation would have to satisfy to be removed from the boycott.

Amazon is central to the campaign’s critique. The site calls Amazon Web Services “the digital backbone of ICE’s machinery, selling the cloud power that helps track, target, and tear families apart.” Organizers encourage people to reduce or end their Amazon spending, cancel Prime where possible, and push unions, universities, nonprofits, and campaigns to transition away from AWS and publicly condemn Amazon’s role in federal enforcement. The demands call for ending all ICE and DHS immigration enforcement contracts and adopting a binding human rights policy that would prevent participation in immigration policing.

Whole Foods appears because of its ownership by Amazon. The campaign states that “every dollar spent at Whole Foods directly strengthens Amazon, whose AWS platform is the digital backbone of ICE’s machinery, powering the tools used to track, target, and tear families apart.” Participants are urged to shift their grocery shopping to farmers markets or other local options.

Microsoft and Dell are included because of their federal technology contracts. According to the campaign, “Microsoft currently has a $19.4 million contract with ICE to provide artificial intelligence capabilities and processing data.” The site says Dell Federal Systems “has provided $18.8 million to support the office of ICE’s chief information officer through the purchase of Microsoft enterprise software licenses.” Microsoft customers are encouraged not to buy devices during Black Friday, and Dell customers are told to avoid purchasing laptops or computers. The demands call for immediate and permanent contract termination.

Home Depot is cited for conditions in its parking lots and stores. The campaign states that Home Depot “has repeatedly allowed ICE agents to patrol and detain workers and customers in its parking lots and stores, usually without presenting judicial warrants or establishing probable cause.” Consumers are encouraged not to shop there, and organizers demand a policy that prohibits ICE activity without warrants or probable cause.

Target is included for what the campaign describes as cooperation with federal policy. The site says Target has had a “broad range of cooperation with the Trump administration’s racist policies, enabling an environment that allows corporations to participate in achieving the agendas set by far right political playbooks.” Participants are urged not to shop at Target. The demands include a public refusal to collaborate with ICE and the reinstatement of diversity, equity, and inclusion programs.

Spotify appears because of its decision to stream advertisements for ICE recruitment. According to the campaign, “The platform has streamed paid ICE recruitment ads, giving the agency direct access to millions of listeners.” Organizers argue that this placement exposed immigrant and youth audiences to ICE messaging and contributed to the agency’s hiring pipeline. The demand is for Spotify to “immediately stop airing ICE recruitment ads.”

Beyond the Ballot describes this boycott as a different model from short-term consumer protests. The organization explains that “unlike other consumer boycotts, Not With My Dollars is designed for long-term pressure and escalation.” Corporations will only be removed from the list after meeting the specific demands. Anything short of this is described as “not accountability, just more corporate PR.”

The campaign’s broader framing situates corporate participation in federal enforcement as an active choice. As the organizers write, “If you bankroll a violent, unaccountable agency that terrorizes our communities, you will not do it with our money.” They add that “across the country, poor and working-class migrant families are facing a wave of state-sponsored abductions, violence, and political policing under the fascist Trump administration. Corporations that choose to partner with, advertise on, bankroll, or provide critical infrastructure to ICE are not neutral; they are complicit.”

The organization presents the boycott as part of a coalition of unions, student groups, grassroots organizations, and community members working to expose corporate partnerships that underpin ICE’s enforcement system. The campaign describes itself as a targeted strategy that “aims to minimize the number of corporations targeted, thereby maximizing the pressure needed to achieve our demands.” Rather than calling for a full economic boycott that could impose hardship on working families, the campaign focuses on companies that it says benefit the most from ICE’s surveillance and deportation activities.

The organizers also emphasize that the timing of the campaign is intentional. Although many economic protests appear during Black Friday, Beyond the Ballot says this effort will continue throughout the year and will not conclude until the targeted corporations end their involvement. The group encourages organizations and individuals to join the coalition to pressure companies, educate the public, and advocate for an economy that does not rely on state-backed violence.

In its summary of the campaign’s purpose, Beyond the Ballot states that it seeks “to expose and disrupt the corporate complicity that keeps ICE’s machinery of terror running.” Participants are asked to divest their spending from the companies on the list and redirect it toward local or independent alternatives when possible.

The future impact of the boycott will depend on participation levels and corporate responses. At launch, the companies on the list have not addressed the demands. The organizers say they expect the movement to grow as more groups join and as awareness increases about how corporate partnerships intersect with federal immigration enforcement.

“Every dollar spent at a complicit corporation is a dollar funding the abduction and disappearance of our neighbors,” Rivera said in the organization’s announcement.

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